Make Impacts, Not Software

Gojko Adzic



Software is everywhere today, and countless software products and projects die a slow death without ever making any impact. Today’s planning and roadmap techniques expect the world to stand still while we deliver, and set products and projects up for failure from the very start. Even when they have good strategic plans, many organisations fail to communicate them and align everyone involved in delivery. The result is a tremendous amount of time and money wasted due to wrong assumptions, lack of focus, poor communication of objectives, lack of understanding and misalignment with overall goals.

There has to be a better way to deliver! Gojko presents a possible solution, impact mapping, an innovative strategic planning method that can help you make an impact with software.



Gojko AdzicGojko Adzic is a strategic software delivery consultant who works with ambitious teams to improve the quality of their software products and processes. He specialises in agile and lean quality improvement, in particular agile testing, specification by example and behaviour driven development.

Gojko’s book Specification by Example was awarded the #2 spot on the top 100 agile books for 2012 and won the Jolt Award for the best book of 2012. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK agile award for the best online publication in 2010.

Gojko is the author of Impact Mapping, Specification by Example, Bridging the Communication Gap, Test Driven .NET Development with FitNesse and The Secret Ninja Cucumber Scrolls

Over the last thirteen years, he has worked as a developer, architect, technical director and consultant on projects delivering financial and energy trading platforms, mobile positioning and e-commerce applications, online gaming and complex configuration management systems.